Startup Tips & Tricks

Four Ideas To Kick-Start Your Company’s Video Marketing

If I were to ask you to name the world’s largest search engine, you’d probably know immediately that it’s Google. But were I to ask you to name the world’s second largest search engine, what would your answer be? (Hint: It’s not Bing.) It’s YouTube.  That’s right. YouTube, with 1.5 billion logged-in users per month, isn’t […]

What Struggling Startups Are Missing About Marketing

A Beginner’s Guide To AMP Marketing

Marketing News Social Media

OnePlus kick-starts a Snapchat campaign to promote its latest launch

OnePlus has partnered with White Rivers Media to launch a PAN India campaign to reach the millennial audience OnePlus becomes one of the first movers in the category to launch a Snapchat Marketing campaign in India. OnePlus has partnered with White Rivers Media to launch PAN India campaign to reach across to the millennial audience. […]

Does Social Marketing Really Make Dollars and Cents?

Now, Pinterest Marketing Gets Easier with Hootsuite’s Latest Integration

Entrepreneur

How to build an in-house search marketing team

In part 1 of this two-part series, Contributor Simon Heseltine outlines various internal organizational structures and explains how each will help build, grow and maintain an in-house search marketing team. The building, growing and maintaining an in-house search marketing team can be a challenge for any organization. In Part 1 of this two-part series, “How […]

Entrepreneur

‘Marketers get tired of their advertising before consumers do’

Brand Equity caught up with the outgoing and incoming marketing heads for Mondelez’s largest category – chocolates A few weeks ago, Mondelez International’s chief executive officer Dirk Van de Put discussed India’s performance for the first time during an investor call. India ac- counts for less than $1 billion of Mondelez’s $26-billion in global revenue, […]

Entrepreneur

Marketing To Young Women: It’s Not Just Pink Anymore

April 26 was Take Your Daughter to Work Day. It is the day when parents all over the country took advantage of the opportunity to take their little girls to the office to show them what they do on a daily basis. My daughter is now a senior in high school and, while she is too […]

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