Did you know that consumers spend an average of four hours a day on a mobile device? That amounts to about 120 hours a month. The amount of hours a user spends looking at their phone is the number of hours you could be marketing to them. If a business is not keeping up with the trends and optimizing its website for mobile, it won’t show up in Google searches, meaning potential customers and clients aren’t going to either.
Purchases made on mobile devices increased close to 60% from the beginning of 2015 to the end of 2017, and more people access the internet from a mobile device versus a desktop. People have said they feel “naked” without their phone. That means they’re spending huge amounts of time on their devices, so to ignore this would be a big mistake.
Streamlining a digital marketing campaign with your audience is easier than ever through AMP (Accelerated Mobile Pages), which is something we suggest our clients use. By uploading these pages, mobile sites use less bandwidth and load much faster, no matter the device or network used. One of the factors Google uses to determine rankings on any given search is mobile-friendliness. This means if you are utilizing AMP, you have a much greater chance of ranking high, as opposed to those that don’t.
What is AMP marketing?
AMP started as a Google project in the last quarter of 2015. The open-source initiative was created to improve the speed and performance of websites on mobile devices. The goal is that videos, images and other content load automatically instead of it loading before a user can experience it.
From its analytics, Google knew that most users were starting to use their cell phone or a smart device to access websites. Studies show that 52.2% of website traffic comes from mobile devices as of 2018 — up 500% from 2012. However, there were, and still are, many websites that have not optimized its pages for mobile viewing. This makes the mobile experience underwhelming for users. Mobile pages that take too long to load and aren’t set up for mobile viewing lose viewers and negatively affect opportunities for ad placement.
How To Start Using AMP
Implementing AMP HTML into your website is the first step. This is basic HTML with properties that allow it to be recognized as an AMP page. These properties are generally set in the header, so when Google combs your website, the AMP tag stands out.
When developers use AMP marketing on HTML pages, it serves information to search engines so they can crawl the site and cache it. This allows for optimized advertising opportunities.
If your web page stores most of its data on an external server, it will not pass the validation system. This creates nearly instantaneous loading speeds, allowing viewers to engage fully with the site much faste and providing an all-around smoother experience.
But how can it make your digital marketing better?
AMP Up Your Marketing Strategy
Pinterest, Twitter and WordPress are all big-name players that already use AMP for its web pages.
Did you know that AMP can make your website four times as fast while using 10 times less bandwidth? This is a huge benefit for every website owner, not just the big players. Having your website load faster for users will keep them coming back to your website.
The Washington Post implemented AMP marketing and saw instant results. In a week, they had a 23% increase in return mobile users. Wired magazine also saw great benefits. Click-through rates increased by 25% and their AMP ad click-throughs accelerated by a whopping 60%.
Every second a web page takes to load is a 12% decrease in the conversion rate. If your website isn’t optimized for mobile, your page will be slow and you will lose potential users.
Maybe you have optimized your pages for mobile, but they are still slow. Implementing AMP marketing is going to give you the boost in your page load speed and help make your site more efficient.