Social Media

Facebook expands its list of marketing partners, while limiting what view tags can do

After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three […]

Social Media

Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference May 1, 2018 by Amy Gesenhues “This is the kind of control that we think people should have,” […]