Marketing News

Grab’s early approach to marketing – speak at ‘any conference that would have us’

Ride-hailing app Grab’s Cheryl Goh has revealed the frugal marketing approach adopted by the firm – now a billion-dollar unicorn company – in its early days when there was little money in the coffers to spend on campaigns. Speaking at the Tech in Asia conference in Singapore today the group vice-president of marketing, who was […]