Entrepreneur

‘Marketers get tired of their advertising before consumers do’

Brand Equity caught up with the outgoing and incoming marketing heads for Mondelez’s largest category – chocolates A few weeks ago, Mondelez International’s chief executive officer Dirk Van de Put discussed India’s performance for the first time during an investor call. India ac- counts for less than $1 billion of Mondelez’s $26-billion in global revenue, […]