Customer Experience

Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News

Gartner released its first Magic Quadrant for Content Marketing Platforms (fee charged) March 27. The Stamford, Conn.-based research firm named NewsCred, Kapost, Contently and Percolate as its leaders. Skyword, ScribbleLive, Spredfast and Sprinklr were named “niche players.” Gartner defines content marketing platforms (CMPs) as software platforms that support the practice of content marketing. They include capabilities […]