Marketing News

Why the CMO and the CTO are destined to rule the future of brand marketing together

Ten years ago, chief marketing officers and chief technology officers didn’t have much to say to one another. One was viewed as a head-in-the-clouds dreamer and the other, a reclusive nerd. Oh, how things have changed. We’ve since witnessed a series of interconnected revolutions in the internet, mobile, media, cloud infrastructure, security, and consumer buying […]