Marketing News

Study: 83% of marketers question effectiveness of retargeting ads

Dive Brief: Eighty-three percent of marketers think retargeted ads have been given credit for sales that would have happened without the ads, and 57% of consumers say those ads did not influence their purchasing decisions, according to a Nanigans survey provided to Marketing Dive. The advertisers surveyed reported spending $16.7 million on average on performance […]