Business

Brand Equity Marketing Awards: Business as usual or a disruptor?

MUMBAI: Kotak Mahindra NSE 1.45 % Bank’s president for consumer banking Shanti Ekambaram has a deceptively simple approach to marketing. She calls it ‘business as usual’ and ‘disruptor’. “Business, as usual, is extremely critical because that forms almost 60-70 % of your base. The disruptor grows your base by 3-times and 4-times.” This discussion stems […]

Marketing News

Govt working on ‘unbundling’ of marketing & transportation of gas in the country: Dharmendra Pradhan

the government is working on ‘unbundling’ of marketing and transportation of gas in the country, Oil Minister Dharmendra Pradhan has said, in a move that would end up splitting GailNSE 0.25 %, the owner of most of nation’s natural gas transportation network. India is aiming to build a gas-based economy, and beefing up policy frameworks […]