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OnePlus kick-starts a Snapchat campaign to promote its latest launch

OnePlus has partnered with White Rivers Media to launch a PAN India campaign to reach the millennial audience OnePlus becomes one of the first movers in the category to launch a Snapchat Marketing campaign in India. OnePlus has partnered with White Rivers Media to launch PAN India campaign to reach across to the millennial audience. […]

Marketing News

Can marketers reduce ‘friction’?

Facebook releases a white-paper to help marketers understand why consumers abandon purchase journeys The social network along with KPMG and Nielsen have released a report on how ‘friction’ affects purchase journeys and what brands can do to provide a seamless personalized experience to convert better. Brand Equity also caught up with Facebook‘s Sandeep Bhushan to […]