Social Media

What marketers need to know about Facebook’s updated Business Tools Terms

The updates are largely guided by GDPR and go into effect May 25, 2018. As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s […]


Instagram makes Stories advertising easier with automatic full-screen support

No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly. Over the years, Instagram has grown to be much more than just 1:1 aspect ratio content. The evolution moved from square to landscape and portrait content, and now full-screen Stories. This has put a burden on Instagram advertisers. […]