Digital

Digi and PETRONAS enter into cross-marketing collaboration

Digi and PETRONAS Dagangan Berhad (PDB) have inked a comprehensive, exclusive digital partnership to combine marketing and rewards programmes, as well as explore touch-points to digitise and enhance benefits to businesses and customers. This partnership strengthens Digi’s network of 15,000 customer touch-points and enables PDB to offer a wider range of services to Malaysians who […]

Marketing News

Adidas tipped to halt video ad spend on FB, overall spend on social gets cut

Adidas has halted its video ad spend on Facebook and is considering cutting spending on the platform. This is due to concerns that consumers are not regularly viewing its Facebook ads, Digiday reports, quoting sources. adidas is quoted to be “frustrated” with the limited amount of data Facebook shares with its marketing team, making it […]

Marketing News

Radisson Hotel Group picks Accenture Interactive for global experience duties

Radisson Hotel Group has appointed Accenture Interactive as its global experience agency, to increase the digital presence of its brands and hotels, and transform the digital experience to improve customer acquisition and retention. Accenture Interactive will offer digital marketing services for Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson, covering […]

Business

Tourism Malaysia and Tencent tie up for Smart Tourism 4.0 initiative

Tourism Malaysia has partnered with Tencent Holdings to unveil the Malaysia Smart Tourism 4.0 initiative. As part of the partnership, Tencent will offer Malaysia with a digital ecosystem to reach out to the 1.4 billion Chinese population through precision marketing methods. Malaysia Smart Tourism 4.0 allows both current and new industry players to implement digital technologies to enhance […]