Customer Experience

Marketing to the elites – what the wealthy want and how to give it to them

High net worth individuals are a highly attractive and lucrative audience for any brand. So what traits define these individuals and what can marketers do to attract their attention? Tracey Porter investigates.   This article originally appeared in The Money Issue, our April/May 2018 issue of Marketing magazine. It is clear Australia’s financial elite are kicking some serious goals. […]