Marketing News

Kellogg’s ecommerce director on why his role soon won’t be needed

Kellogg’s has spent the past eight years building out an e-commerce function as it looks to capture a significant part of the fast-growing sector and be ready for the advent of ‘ecommerce convenience’. Kellogg’s is increasing its focus on driving e-commerce sales, particularly in the snacking and convenience space, but its e-commerce director believes the […]