CMO50 marketing leader tasked with customer transformation effort in new role Former AUB Group marketing leader, Vanessa Lyons, has switched insurance management for parking solutions and taken up a newly created position at Wilson Parking Australia. Lyons has become the general manager of marketing and customer experience at the group, which supplies car parking management […]
Global chief marketing officer across show brands such as Doctor Who, BBC Earth and Blue Planet shares the customer insight investments and partnership strategy fuelling audience growth and impact There’s no doubt we’re living in a world where content, brand and technology are converging, BBC Studios’ global CMO, Jackie Lee-Joe, says. And that’s exactly why […]
GM of product and marketing talks about the soft skills, brand strategy, technology and personalisation plans helping fuelling the energy company’s customer transformation plans Finding people who can “thrive in the grey” has become an increasingly important element of any marketing leader’s recruitment make-up, AGL’s Alison Wild believes. “The ability to deal with very high […]