Marketing News

Heineken Is Conducting a Market-by-Market Review of Its Global Media Business

Dentsu and Starcom are competing in the U.S. Global brewing conglomerate Heineken, currently the world’s second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world, according to multiple parties with direct knowledge of the matter. These sources told Adweek that Heineken calls the […]

Marketing News

Telecom Giant Altice Consolidates U.S. Marketing Business With WPP’s Wavemaker and Y&R

The company acquired Cablevision in 2016 The U.S. division of international telecom conglomerate Altice has chosen WPP’s Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of the matter. The win came without a formal review, though sources say Wavemaker pitched against incumbent Horizon Media, which […]