Social Media

Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Facebook introduced new analytics features – including a tool to track customer journeys through multiple channels – on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It […]

Social Media

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the platform. Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, […]