Business

Going to market: Mercer is just latest part of N.J. to use professionals to promote tourism, business

Mercer County is travelling down the now well-trodden path of pairing up with a marketing firm to bring more tourists, as well as business events, to the region. The 17-municipality Princeton-Mercer Convention and Visitors Bureau coalition is among the 565 municipalities in New Jersey that are increasingly deciding that word of mouth doesn’t beat a […]

Business Tips & Tricks

12 Marketing Strategies That Work For Small Businesses In Chicago

With the Windy City home to an estimated 2,695,598 residents, there are plenty of opportunities awaiting canny entrepreneurs. Tapping into this market can make a business a household name, as well as create a faithful group of advocates who not only take advantage of a business’s services but draw in people in their network. One way […]

Business Tips & Tricks

Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from […]

Business

The B2B struggle: Why are marketers still under pressure to prove their value?

Marketing Week research sponsored by Omobono examines how B2B marketers can start driving business strategy instead of merely being told to execute it. The UK’s business to business (B2B) marketers are slowly managing to impress on their leadership the importance of marketing to overall company health, but there remains a great deal of work to […]

Business Marketing News

Would you believe U.S. employers are facing a shortage of marketers?

Given the number of email promotions, pop-up ads and commercials that inundate our daily lives, would you believe that American companies are struggling to fill marketing positions? It’s true, and, according to a new report from social media site LinkedIn, the problem is a growing challenge for business owners and managers looking for skilled people […]