Business

Former AUB Group marketing chief joins Wilson Parking

CMO50 marketing leader tasked with customer transformation effort in new role Former AUB Group marketing leader, Vanessa Lyons, has switched insurance management for parking solutions and taken up a newly created position at Wilson Parking Australia. Lyons has become the general manager of marketing and customer experience at the group, which supplies car parking management […]

Business

Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner

Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said. Opinions expressed by Entrepreneur contributors are their own. The Small Business Administration reports that there are 29.6 million small businesses in the United States, representing every industry and covering a vast range of […]

Business

Five Qualities To Seek In A Brand Marketing Partner

Is your brand active in partner marketing? By partner marketing, I mean creating mutually beneficial relationships between your brand and other businesses — like publishers, communities and brands. In these relationships, your brand pays for traffic and sales driven by your partners. The partnership is a fast-growing marketing sector. That growth is coming from both first-timer […]