Digital

How GDPR Will Transform Digital Marketing

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation, or GDPR. To protect consumers’ privacy and give them greater control over how their data is collected and used, GDPR requires marketers to secure explicit permission for data-use […]

Digital Marketing News

Hulu Hires Netflix, Samsung Execs as VPs on Marketing Team

Hulu has expanded its marketing executive ranks with two new hires: Ryan Crosby, formerly Netflix’s director of global creative marketing, and Nick Tran, previously head of brand culture at Samsung Electronics. Crosby has been named Hulu’s VP of content marketing, overseeing marketing strategy and activities for originals, licensed programming, and live TV. Tran, as VP […]

Digital

Digi and PETRONAS enter into cross-marketing collaboration

Digi and PETRONAS Dagangan Berhad (PDB) have inked a comprehensive, exclusive digital partnership to combine marketing and rewards programmes, as well as explore touch-points to digitise and enhance benefits to businesses and customers. This partnership strengthens Digi’s network of 15,000 customer touch-points and enables PDB to offer a wider range of services to Malaysians who […]

Digital Marketing News

How Artificial Intelligence Is Raising The Bar On The Science Of Marketing

Artificial Intelligence (AI) has become part of the business landscape. It’s now accepted as a technology for many applications and platforms. However, marketing is one of the areas where AI is transforming how the process works. As such, it’s also solving some marketing challenges across industries. However, like other technology slowly making its way into all […]