Digital

Digital marketing strategies followed by top consumer brands that MSMEs can use

The digital world today is swamped with cutting-edge technologies such as big data, cloud technology, the Internet of Things, and the mobile internet. These technologies, along with the right digital marketing strategies can help organizations of all sizes become successful. All businesses, whichever industry they cater to, need to generate the maximum possible return on […]

Digital

How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy

Opinion: Remember the ‘4 P’s‘ For brands, much of the discussion on influencer marketing revolves around how to successfully partner with influencers and create authentic engagement, starting a conversation about their product or service. Too often, however, the conversation is focused on only one part of marketing—promotion. Although promotion may be the easiest part of […]

Digital

What Human Teams Can Learn From Machine Learning Marketing Algorithms

Opinion: If you can’t beat it, copy it Artificial-intelligence-powered automation of human jobs has been a hot topic over the past decade. But while factory workers and other manual roles may have grimly accepted their position in the firing line, most skilled white-collar workers with creative roles have been assured that time is on their […]