Entrepreneur

‘Marketers get tired of their advertising before consumers do’

Brand Equity caught up with the outgoing and incoming marketing heads for Mondelez’s largest category – chocolates A few weeks ago, Mondelez International’s chief executive officer Dirk Van de Put discussed India’s performance for the first time during an investor call. India ac- counts for less than $1 billion of Mondelez’s $26-billion in global revenue, […]

Entrepreneur

Five Marketing-Driven Strategies For Recruiting Employees On Facebook

In today’s competitive job market, there’s a lot of competition for job candidates’ attention (and application). As a business owner and digital marketing consultant, I have had the opportunity to test multiple digital platforms and targeting tactics for my company, as well as consult on the topic for multiple area businesses. At KeyMedia Solutions, social […]

Entrepreneur

Why These Unique Mother’s Day Marketing Campaigns Work And What Brands Can Learn From Them

According to the National Retail Federation, last year total spending around Mother’s Day hit a record $23.6 billion. The annual survey, that looks at spending for the yearly holiday, predicted that people aged 35-44 would be the biggest spenders, spending an an average $224 each. The survey lead the National Retail Federation to predict that […]

Entrepreneur

This Successful Soap Entrepreneur Is Awash with New Customers from Great Marketing Execution

Successful marketing is 30% planning and 70% execution. This successful entrepreneur shares his proven secrets of success. Business owners and marketers love the idea of tackling new markets. But when a big, exciting opportunity arises, the actual process can be quite intimidating. The mechanics can be complicated, but there are some basic ideas that always […]

Entrepreneur

How To Transform Marketing For The Fourth Industrial Revolution

Klaus Schwab, founder and executive chairman of the World Economic Forum, talks about our world being on the brink of the Fourth Industrial Revolution (4IR), which is “characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what […]