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What Technical Founders Need to Know About Sales and Marketing

For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a […]

Marketing News

Direct marketing – latest reckless tactic of the abortion industry

It seems that doctors may be increasingly unwilling to carry out abortions, leaving a potential gap in provision. So a goal for abortion activists is to increase the ‘abortion workforce’ by encouraging and training, more doctors in abortion provision and by enabling nurses and midwives to become more involved in abortions. But that is not […]

Marketing News

Clos Pegase is latest Napa winery to clarify its marketing events

Clos Pegase near Calistoga won county approval for a new marketing events plan, the latest effort by an established winery to clarify its rights amid county rules that have changed over the decades. The winery was founded in 1984 before the county’s 1990 winery definition ordinance addressed marketing events at wineries. Its three-decades-old use permit […]

Marketing News

Celine Dion features in latest installment of Deadpool 2’s marketing push

Celine Dion has debuted with her new single Ashes featuring action hero Deadpool (Ryan Reynolds) as a promotional video for the forthcoming sequel. The video features superhero Deadpool wearing heels and performing ballet-like dance moves. Towards the end both Dion and Deadpool engage into a dialogue: Deadpool: Celine, that was amazing. That was the most […]

Marketing News

Latest Wells Fargo Snafu Is a ‘Great Example’ of the Changes Its Ad Campaign Touts, According to CMO

Work from BBDO rolled out shortly before the recent gaff The latest Wells Fargo hiccup—some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal—made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo. That might seem like a problem. […]

Digital Marketing News

Hulu Hires Netflix, Samsung Execs as VPs on Marketing Team

Hulu has expanded its marketing executive ranks with two new hires: Ryan Crosby, formerly Netflix’s director of global creative marketing, and Nick Tran, previously head of brand culture at Samsung Electronics. Crosby has been named Hulu’s VP of content marketing, overseeing marketing strategy and activities for originals, licensed programming, and live TV. Tran, as VP […]

Marketing News

How Disney’s ‘Solo: A Star Wars Story’ Marketing Battled Franchise Saturation

A Western theme was highlighted in Tom Whalen’s art for the Imax edition ‘Solo: A Star Wars Story’ posters. With only five months separating the Han Solo film from ‘The Last Jedi,’ the studio faced unique challenges. Although it received mostly favorable reviews and boasts the buzzy presence of Donald Glover as Lando Calrissian, the […]

Marketing News

Heineken Is Conducting a Market-by-Market Review of Its Global Media Business

Dentsu and Starcom are competing in the U.S. Global brewing conglomerate Heineken, currently the world’s second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world, according to multiple parties with direct knowledge of the matter. These sources told Adweek that Heineken calls the […]