Marketing News Social Media

OnePlus kick-starts a Snapchat campaign to promote its latest launch

OnePlus has partnered with White Rivers Media to launch a PAN India campaign to reach the millennial audience OnePlus becomes one of the first movers in the category to launch a Snapchat Marketing campaign in India. OnePlus has partnered with White Rivers Media to launch PAN India campaign to reach across to the millennial audience. […]

Marketing News

Celine Dion features in latest installment of Deadpool 2’s marketing push

Celine Dion has debuted with her new single Ashes featuring action hero Deadpool (Ryan Reynolds) as a promotional video for the forthcoming sequel. The video features superhero Deadpool wearing heels and performing ballet-like dance moves. Towards the end both Dion and Deadpool engage into a dialogue: Deadpool: Celine, that was amazing. That was the most […]

Marketing News

Clos Pegase is latest Napa winery to clarify its marketing events

Clos Pegase near Calistoga won county approval for a new marketing events plan, the latest effort by an established winery to clarify its rights amid county rules that have changed over the decades. The winery was founded in 1984, before the county’s 1990 winery definition ordinance addressed marketing events at wineries. Its three-decades-old use permit […]

Marketing News

Data-Driven Marketing After GDPR

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. It seems like the General Data Protection Regulation (GDPR) leaves marketers with only one choice: Comply with the new law and say goodbye to our […]

Marketing News

The Australian shifts its focus to trust in latest marketing push

News Corp’s national masthead The Australian has launched its newest marketing push under the brand positioning, ‘For The Informed Australian’, this time focusing its attention on trust. The campaign, which kicks off this week, will run across radio, television, outdoor, news agencies and social, as well as in print and digital across the News Corp […]

Marketing News

Influencer Solutions Will Become a Core Component of the Marketing Stack

Traackr’s Latest Funding Round Has Drawn Attention to Influencer Solutions and Management Platforms  It’s a great time to be in the social media marketing business. With the rise of social media marketing and the effectiveness of social media influencer management platforms, businesses are leading their way into embracing a swifter and a clearer digital transformation. One […]