Social Media

What marketers need to know about Facebook’s updated Business Tools Terms

The updates are largely guided by GDPR and go into effect May 25, 2018. As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s […]

Social Media

Social media marketing and communication

KARACHI: With the advancement in technology, organisations have started to switch to online advertising for their products from newspapers and TV. Now a rapid change in marketing strategies is taking place the world over and companies are changing their ways to communicate with their customers. Companies are using different social media platforms to make their customers […]

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Social Media

Zuckerberg to face angry lawmakers as Facebook firestorm rages

Mark Zuckerberg will appear before US lawmakers this week as a firestorm rocks Facebook over its data privacy scandal, with pressure mounting for new regulations on social media platforms Mark Zuckerberg will appear before US lawmakers this week as a firestorm rocks Facebook over its data privacy scandal, with pressure mounting for new regulations on […]

Social Media

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the platform. Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, […]