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What Technical Founders Need to Know About Sales and Marketing

For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a […]

Business Tips & Tricks

12 Marketing Strategies That Work For Small Businesses In Chicago

With the Windy City home to an estimated 2,695,598 residents, there are plenty of opportunities awaiting canny entrepreneurs. Tapping into this market can make a business a household name, as well as create a faithful group of advocates who not only take advantage of a business’s services but draw in people in their network. One way […]

Tips & Tricks

How to use domain names for marketing

Putting the right domain name strategy in place could enhance your marketing efforts. Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage […]

Tips & Tricks

6 Ways to Attract More Customers Through Outbound Marketing

Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, ‘traditional’ works. In today’s online business world, it’s much more commonplace to hear experts extol the benefits of inbound rather than outbound marketing. While inbound marketing focuses primarily on the creation and promotion of quality content to drive customer traffic, […]

Business Tips & Tricks

Ask the SMXperts: The latest in advanced technical SEO

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more. The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from […]

Tips & Tricks

3 Steps to Getting the Most From Your Content Marketing Strategy

Here’s how you can maximize the impact and ROI of your institution’s marketing by making financial education the central pillar in your online content strategy. Consumers have always struggled placing trust in financial institutions. That’s why financial marketers need to provide valuable information if they hope to stay competitive and build healthy, positive relationships with […]

Tips & Tricks

How to Become a Pro at Marketing in a Nascent Industry

Lessons learned from building campaigns about cannabis The newfound transparency in the once-illicit cannabis business creates instant appeal as well as consumer security. It’s a good time to be marketing this space. However, while the industry flourishes, mainstream business is scrambling to understand new laws, new vocabulary and new ways of thinking. Though the concept […]