Tips & Tricks

Six Important Points About the State of B2B Content Marketing [Infographic]

Content marketing in the Digital Age has been popular among B2C companies for years, and B2B firms are catching up quickly. However, despite understanding the need for digital marketing content—and wide adoption of the strategy—many B2B companies are unsure which tactics work best. MDG Advertising examined an array of recent reports to determine six key […]

Tips & Tricks

Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

Laying the Groundwork The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. They also provide some best-of-breed guidelines for effective ways to doing so. Adding direct mail to email campaigns makes good economic sense: Using the two channels results in an up to 35% lift […]

Tips & Tricks

Five Marketing Automation Tips For Small Businesses

Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between buying a marketing automation tool and knowing how to use it correctly. Here are […]

Tips & Tricks

If You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better

A marketing plan that worked for one company, may not work for another. Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you. Just because someone does one thing, doesn’t mean you need to […]

Marketing News Tips & Tricks

I Started My Own Marketing Company After An MBA At Fox School Of Business—Here’s How

Alison Seibert’s PR and marketing firm has offices in San Francisco and New York. She says an MBA at Temple University’s Fox School of Business eased her path into entrepreneurship Alison Seibert had always known she would pursue an MBA for one simple reason: she wanted to launch her own company. Prior to her MBA […]

Tips & Tricks

4 old school marketing techniques that are still relevant today

It’s easy to get caught in the fancy digital marketing strategies available these days. From social media, content, organic, paid, mobile and various more types of marketing, it is almost overwhelming to think about all the possibilities. With even more technological marvels on the horizon, it is downright impossible to predict where marketing will be […]