Opening a bakery of your own can feel like a daunting task as it is not just about making the tasty treats anymore, the marketing part is an important component of the business. Cakes and confectionaries are things people of all ages love to enjoy but only some can make. Making an impeccable bit of […]
With the foray into digital marketing becoming easier and more affordable, many companies are tossing their hat into the arena and giving it a try. Your business, like many others, may benefit from using digital marketing to your advantage — if you keep your wits and focus on the audience at hand. Using approaches such as […]
Last year we saw AIM sunsetted, the wildly popular instant messaging service used by tweens, teens and everyone else with a dial-up or DSL connection during the 90s and early 2000s. AIM eventually faded as SMS showed up in our lives and that has since been supplanted by messaging apps. At its very core, these […]
Email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI. Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but nevertheless it remains central to many brands’ communications strategies. And […]