Digi and PETRONAS enter into cross-marketing collaboration

24/05/2018 Thu 12:08 in Malaysia by Janice Tan

Digi and PETRONAS Dagangan Berhad (PDB) have inked a comprehensive, exclusive digital partnership to combine marketing and rewards programmes, as well as explore touch-points to digitise and enhance benefits to businesses and customers.

This partnership strengthens Digi’s network of 15,000 customer touch-points and enables PDB to offer a wider range of services to Malaysians who patronise their stations. PDB’s spokesperson declined to reveal the monetary value of the partnership when asked by A+M.

As part of the partnership, there will be a cross-marketing collaboration between Digi’s intelligence commercial fleet tracking solution iFleet and PDB’s corporate fleet card programme, PETRONAS SmartPay. Digi will also subscribe to PETRONAS SmartPay exclusively for its fleet management solution, providing it greater convenience, savings and value monthly.

Plans are also underway to look into the reward programmes of both partners and explore ways in which customers and subscribers of both programmes can benefit. This is expected to activate further into the partnership in H2 2018.

Meanwhile, consumers will be able to enjoy selected services such as subscribing to a Digi line or credit reload at more than 200 PETRONAS stations in Klang Valley, providing added convenience to customers. Digi pop-up booths will also be set up at selected PETRONAS stations to make it more convenient for motorists who wish to perform the selected services. Additionally, Malaysians can also make payment with the e-wallet app vcash at PETRONAS stations nationwide.

Aadrin Azly, PDB’s head of the retail business division, said the partnership will not only improve the customer experience at its petrol stations but also aid in its own digitisation efforts as it strives to bring more digital products and services to consumers.

source: marketing-interactive

Janice Tan
More than 15 years of marketing and new business development experience in the retail and real estate sector, covering various facets of the business including conceptualisation and successful implementation of new initiatives and projects across the value chain in various asset classes. Enabled operational efficiencies and reduction in marketing costs through development and implementation of SOPs, review and consolidation of resource allocation; and implementing tactical and strategic initiatives aimed at creating better value for both the organisation and its partners. Consistently created win-win partnerships for new and sustainable revenue streams using existing resources with little or no upfront investment costs, but instead generated increased value. Good understanding of technology, with a keen knack for combining tech with brick and mortar. Specialties: Marketing Value Innovation Marketing Communications Strategic Partnerships Loyalty Marketing Real Estate/Real Estate Investment Trusts Payment Products Retail Business Development Business Consulting Deal Making Public Relations Investor Relations