Tips & Tricks

Making the Most of Your Time: 5 Ideas for Marketing Time Savers

“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things putting a dent in your free time. That’s why we have created this list of five easy ways to reduce or eliminate the time suck that marketing can be.
  1. Schedule, Schedule, Schedule—Having a calendar of content creation is probably the most important thing that you can do as a marketer. Set aside a specific time each week to brainstorm, write, create, and edit your marketing material. This way you get it done early and can schedule it on your website and on social media. This also prevents you from using it as a way to put off other less fun tasks, like bills.
  2. Templates—Instead of recreating a post, an email, or an infographic every time that you need one, create a template. By utilizing a template, you will save time and energy for nearly all of your content. Let’s say for example that you do a “Getting to Know You” post for each new staff member, create an easy Q&A quiz for them to fill out and reuse it again and again. You can add a brief introduction at the beginning, but the hard work is already done.
  3. Don’t Multitask—This may seem counterproductive, but you actually waste time switching back and forth between jobs. If you are writing, focus on your writing. Don’t let a notification from Twitter make you immediately login to respond. In fact, put your phone on Do Not Disturb for the time that you are writing. Same with social media, go ahead and close those pages for your writing period.
  4. Your Best Time—Going along with #1, if you are the one doing the majority of content creation, consider what time of day you are most productive? Are you an early riser or do you write better in the late afternoon? Choose the time frame that works for you and set it aside to get your work done.
  5. Don’t Multitask—This may seem counterproductive, but you actually waste time switching back and forth between jobs. If you are writing, focus on your writing. Don’t let a notification from Twitter make you immediately login to respond. In fact, put your phone on Do Not Disturb for the time that you are writing. Same with social media, go ahead and close those pages for your writing period.

Remember to take a break from your health and mental clarity. Research has proven again and again that people who incorporate breaks into their workday actually were more productive than those that tried to slog it out at a desk the whole time. So get up and get moving, have a snack, call your friend, then come back to work.
source: B2C

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Mickie E Kennedy
eReleases founder Mickie Kennedy started the company 14 years ago after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire - with a personal touch. eReleases has grown exponentially since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point. Mickie lives in Baltimore County with his wife, son, daughter, and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Wednesday nights with a group of fellow misfits in Brunswick, Maryland. Read more at https://www.business2community.com/author/mickie-kennedy