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OnePlus kick-starts a Snapchat campaign to promote its latest launch

OnePlus has partnered with White Rivers Media to launch a PAN India campaign to reach the millennial audience

OnePlus becomes one of the first movers in the category to launch a Snapchat Marketing campaign in India.

OnePlus has partnered with White Rivers Media to launch PAN India campaign to reach across to the millennial audience. The account will be handled by Mumbai office of White Rivers Media.

OnePlus’ flagship for 2018- OnePlus 6 will be launched on May 17th in Mumbai.

Last week, OnePlus announced its collaboration with Disney for the upcoming Avengers: Infinity War and as a part of this collaboration, OnePlus has confirmed the OnePlus 6 Marvel Avengers Limited Edition to be launched alongside OnePlus 6.

Shrenik Gandhi, CEO of White Rivers Media, says, “Snapchat is a great parallel platform to reach to more millennials with high spending capacity. These users are stellar content creators who open the app 20+ times a day! It is a great time for OnePlus to engage with its users. The type of audience that you find on the platform, combined with the fascinating possibilities of reaching out to them, that it facilitates will surely generate great results for the brand launch. Being ardent OnePlus users ourselves, we look forward to the exciting opportunities of creating a great Snapchat campaign with OnePlus.”

source: ET Rise