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What Technical Founders Need to Know About Sales and Marketing

For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a […]

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Where do marketers draw the line on data targeting as privacy concerns grow?

In a more closed environment for consumer information, brands may need to double down on first-party data. Ever since revelations surfaced that data from an estimated 87 million Facebook users were passed on to research firm Cambridge Analytica, nervous marketers are wondering how to reduce their chance of running afoul of regulators, consumers and privacy […]