By Keith Johnston, Vice President, Research Director Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools; it’s because marketing functions are mired in minutiae while prioritizing internal […]
Sarah Taylor, chief marketing officer at SmartFocus runs through the best times to send your email campaigns to customers and which days and hours are they will most likely to open and read your marketing. It is now more important than ever before for marketers and brands to ensure they are GDPR compliant, with the […]
Kellogg’s has spent the past eight years building out an e-commerce function as it looks to capture a significant part of the fast-growing sector and be ready for the advent of ‘ecommerce convenience’. Kellogg’s is increasing its focus on driving e-commerce sales, particularly in the snacking and convenience space, but its e-commerce director believes the […]
Go Shop recorded an 11% increase in revenue to RM290 million for the 2017 financial year, which ended 31 January 2018 (FY 17). This was largely underpinned by a 38% growth in customer base which jumped to 1.3 million. Approximately 35.3% of total sales were generated through mobile and online platforms, and monthly active users […]