Customer Experience

Marketing Innovation Starts And Ends With Customer Obsession

By Keith Johnston, Vice President, Research Director Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools; it’s because marketing functions are mired in minutiae while prioritizing internal […]

Marketing News

Kellogg’s ecommerce director on why his role soon won’t be needed

Kellogg’s has spent the past eight years building out an e-commerce function as it looks to capture a significant part of the fast-growing sector and be ready for the advent of ‘ecommerce convenience’. Kellogg’s is increasing its focus on driving e-commerce sales, particularly in the snacking and convenience space, but its e-commerce director believes the […]