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What Technical Founders Need to Know About Sales and Marketing

For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a […]

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Warner Chilcott’s marketing probe snared a doctor, and now she could go to prison

Years after federal officials failed to win a guilty verdict against former Warner Chilcott president W. Carl Reichel, a doctor involved hasn’t been so fortunate. Rita Luthra, M.D.,  was convicted Monday in a Warner marketing scheme—and in more evidence that it’s the cover-up that gets you, for lying to investigators. On Monday, a federal jury in Massachusetts convicted […]