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What Technical Founders Need to Know About Sales and Marketing

For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a […]

Marketing News

How To Infuse Design Thinking Into Your Marketing And Storytelling

From the iPhone to everyday furniture, design thinking has enabled some of the world’s beloved brands like Apple and Ikea to develop intentional and human-centric products. Often used in product and experience development, more marketers and startups are now incorporating design thinking in the way they approach marketing and branding initiatives.  Design thinking encourages marketers to be more empathetic in their […]