Tips & Tricks

3 Steps to Getting the Most From Your Content Marketing Strategy

Here’s how you can maximize the impact and ROI of your institution’s marketing by making financial education the central pillar in your online content strategy. Consumers have always struggled placing trust in financial institutions. That’s why financial marketers need to provide valuable information if they hope to stay competitive and build healthy, positive relationships with […]

Tips & Tricks

If You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better

A marketing plan that worked for one company, may not work for another. Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you. Just because someone does one thing, doesn’t mean you need to […]

Tips & Tricks

Seven Mistakes Which Will Derail Your Content Marketing in 2018

Identify these 7 mistakes in your content marketing, dismantle them immediately and unleash the potent impact of content marketing from your arsenal. Opinions expressed by Entrepreneur contributors are their own. Content Marketing Institute’s 2017 content marketing research says that 85% of B2B marketers ascribe Content creation as the No.1 reason for increased success in the […]

Marketing News

CMO interview: How BBC Studios’ marketing lead builds brand purpose and growth

Global chief marketing officer across show brands such as Doctor Who, BBC Earth and Blue Planet shares the customer insight investments and partnership strategy fuelling audience growth and impact There’s no doubt we’re living in a world where content, brand and technology are converging, BBC Studios’ global CMO, Jackie Lee-Joe, says. And that’s exactly why […]

Marketing News

CMO interview: What AGL’s marketing chief is doing to embrace ambiguity

GM of product and marketing talks about the soft skills, brand strategy, technology and personalisation plans helping fuelling the energy company’s customer transformation plans Finding people who can “thrive in the grey” has become an increasingly important element of any marketing leader’s recruitment make-up, AGL’s Alison Wild believes. “The ability to deal with very high […]

Marketing News

Why Nissan is moving away from a ‘traditional’ marketing strategy

Nissan is ditching its traditional marketing approach in favour of a “longer-term branding piece” targeted at the youth market. Instead of the call to immediate action style marketing, often taken in the automotive category, Nissan’s GM brand and communications Rebecca Williams tells AdNews it was ready to explore something new through a content partnership with […]

Marketing News

Do Not Dump: Make Your Marketing Strategy Story-Based, Not Fact-Based

“There’s a crisis in advertising,” warns Tom Gerace, “and it’s only going to get worse.” Gerace (pronounced jer-ACE) is the CEO of the Boston-based marketing company Skyword, Inc., and he believes that the days of “interrupt-advertising” are long gone. “Until relatively recently, people didn’t have a choice but to watch one of three or four […]