Marketing News

How Disney’s ‘Solo: A Star Wars Story’ Marketing Battled Franchise Saturation

A Western theme was highlighted in Tom Whalen’s art for the Imax edition ‘Solo: A Star Wars Story’ posters. With only five months separating the Han Solo film from ‘The Last Jedi,’ the studio faced unique challenges. Although it received mostly favorable reviews and boasts the buzzy presence of Donald Glover as Lando Calrissian, the […]