Marketing News - Sales and Marketing
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What Technical Founders Need to Know About Sales and Marketing

For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a […]

Marketing News

Celine Dion features in latest installment of Deadpool 2’s marketing push

Celine Dion has debuted with her new single Ashes featuring action hero Deadpool (Ryan Reynolds) as a promotional video for the forthcoming sequel. The video features superhero Deadpool wearing heels and performing ballet-like dance moves. Towards the end both Dion and Deadpool engage into a dialogue: Deadpool: Celine, that was amazing. That was the most […]

Marketing News

Can marketers reduce ‘friction’?

Facebook releases a white-paper to help marketers understand why consumers abandon purchase journeys The social network along with KPMG and Nielsen have released a report on how ‘friction’ affects purchase journeys and what brands can do to provide a seamless personalized experience to convert better. Brand Equity also caught up with Facebook‘s Sandeep Bhushan to […]

Marketing News Social Media

Search & Social: The Newest Marketing Power Couple

Whether it’s through an Internet Listing Service, Snapchat, Instagram, Facebook or Google, multifamily marketers are challenged more than ever to reach and engage a wide array of audiences across a multitude of platforms. The way prospects search for apartment homes continues to evolve with technology and a seemingly never-ending emergence of digital channels. Whether it’s […]

Customer Experience

How to transition from PR to marketing: 6 execs offer their advice

PR can be a thankless and exhausting business. I’ve had countless conversations with PR executives ultimately want to get out of PR entirely and move into marketing. Having worked with PR professionals for 20 years, there are a few glaring educational deficits for many wanting to make the transition. It’s not just practical skills around […]

Marketing News

Grab’s early approach to marketing – speak at ‘any conference that would have us’

Ride-hailing app Grab’s Cheryl Goh has revealed the frugal marketing approach adopted by the firm – now a billion-dollar unicorn company – in its early days when there was little money in the coffers to spend on campaigns. Speaking at the Tech in Asia conference in Singapore today the group vice-president of marketing, who was […]

Marketing News

Japan’s Subaru sees profit slide on stronger yen, rising marketing costs

TOKYO (Reuters) – Japan’s Subaru Corp (7270.T) on Friday forecast a third-straight year of falling operating profit as it expects a stronger yen and increased marketing costs in the United States to offset higher global car sales. Japan’s sixth-biggest automaker expects profit to slide 21 percent to 300 billion yen ($2.74 billion) in the year […]

Marketing News

Diageo Marketing Director Adam Ballesty Calls It Quits

Diageo Australia’s marketing and innovation director, Adam Ballesty, has decided to leave the business after six years, with Andy Oughton confirmed to take on the role. Diageo Australia’s marketing and innovation director, Adam Ballesty, has decided to leave the business after six years, with Andy Oughton confirmed to take on the role. Oughton will return […]