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What Technical Founders Need to Know About Sales and Marketing

For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a […]

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Three critical ways marketing can close more sales | Expert column

Do you operate in an organization where sales begin with a capital “S” and marketing with a lowercase “m?” Sales-centric organizations often operate at such a high level of sales, they lack marketing prowess. Some are even altogether marketing-phobic, believing marketers exist to usurp the importance of salespeople or to replace them altogether. What happens, […]