Marketing News

Search Marketing Company WordStream Acquired for $130 Million

WordStream, a provider of search marketing software solutions, is being acquired by Gannett Co. for $130 Million in cash. With this acquisition, Gannett will build upon its existing data-driven digital marketing services, ReachLocal and SweetIQ. Robert Dickey, president and chief executive officer of Gannett, says: ”WordStream’s technology, extensive data and analytics capabilities together with an […]

Marketing News

SMB marketing survey finds only 3% use outside agency or vendor

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their […]