Marketing News

Where do marketers draw the line on data targeting as privacy concerns grow?

In a more closed environment for consumer information, brands may need to double down on first-party data. Ever since revelations surfaced that data from an estimated 87 million Facebook users were passed on to research firm Cambridge Analytica, nervous marketers are wondering how to reduce their chance of running afoul of regulators, consumers and privacy […]

Social Media

Facebook expands its list of marketing partners, while limiting what view tags can do

After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three […]

Marketing News

Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape

Some things keep marketers awake at night, and mobile is likely one of them. This is because more and more potential customers are going mobile only, shifting away from desktop-based user interfaces in favor of smartphones. With that comes an ever-changing marketing landscape in which one-size-fits-all mindsets no longer apply. Today’s campaigns must match the […]