How GDPR Will Transform Digital Marketing

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation, or GDPR. To protect consumers’ privacy and give them greater control over how their data is collected and used, GDPR requires marketers to secure explicit permission for data-use […]

Customer Experience

How accurate is the marketing of accuracy in the reality capture world?

The rise of reality capture has opened up the market to more inexpensive, easier-to-use hardware, which is, in turn, leading many new professionals to use the technology. These professionals may not be familiar with the end products expected by clients—it takes education and experience to understand the nuances and complexities of that end product, and […]

Customer Experience

Marketing Innovation Starts And Ends With Customer Obsession

By Keith Johnston, Vice President, Research Director Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools; it’s because marketing functions are mired in minutiae while prioritizing internal […]

Marketing News

Why the CMO and the CTO are destined to rule the future of brand marketing together

Ten years ago, chief marketing officers and chief technology officers didn’t have much to say to one another. One was viewed as a head-in-the-clouds dreamer and the other, a reclusive nerd. Oh, how things have changed. We’ve since witnessed a series of interconnected revolutions in the internet, mobile, media, cloud infrastructure, security, and consumer buying […]

Marketing News

3 Ways Marketers Should Use Data Science to Skyrocket Marketing Results

First things first. Data science is a complex combination of algorithm development, technology, and data inference. The purpose of “data science” is to solve complex problems that organizations face by means of analytics. In digital marketing, data science becomes critically important. It is the most real, concrete, and logical way to keep your progress steady […]