Customer Experience

How to transition from PR to marketing: 6 execs offer their advice

PR can be a thankless and exhausting business. I’ve had countless conversations with PR executives ultimately want to get out of PR entirely and move into marketing. Having worked with PR professionals for 20 years, there are a few glaring educational deficits for many wanting to make the transition. It’s not just practical skills around […]

Marketing News

Why the CMO and the CTO are destined to rule the future of brand marketing together

Ten years ago, chief marketing officers and chief technology officers didn’t have much to say to one another. One was viewed as a head-in-the-clouds dreamer and the other, a reclusive nerd. Oh, how things have changed. We’ve since witnessed a series of interconnected revolutions in the internet, mobile, media, cloud infrastructure, security, and consumer buying […]